Value 01
Certainty
The website is built around clearer expectations: who is coming, what the price looks like, and what happens next.
About Nakel
Nakel exists because finding a reliable plumber in Johannesburg still means asking a WhatsApp group, hoping someone answers, and having no idea what it will cost until they are standing in your kitchen.
Our story
Skilled people on one side. People who need them on the other. Almost nothing reliable in between.
South Africa has no shortage of skilled tradespeople. What it lacks is a trustworthy way to find them. The observation Nakel started from
Nakel started with a simple observation: South Africa has no shortage of skilled tradespeople. What it lacks is a trustworthy way to find them.
Customers gamble on unvetted referrals — a number passed on in a neighbourhood group, a name from a friend of a friend. There is no way to check whether the person arriving at your gate is who they say they are, no agreed price until the work has already started, and no recourse if it goes wrong.
The professionals have the mirror-image problem. Many run solid small businesses, but spend more time chasing work than doing it — and get squeezed on price by platforms that treat them as interchangeable labour rather than as the tradespeople they are.
We built Nakel to fix both sides at once. Customers see the price upfront and choose their own Pro — a named, rated human, not an anonymous assignment. Pros keep 85% of every booking on our standard commission, are paid on a weekly cycle, and build a reputation that belongs to them and travels with them.
Nakel is a marketplace, not a service provider. Every Pro on the platform is an independent professional running their own business — a distinction we would rather be upfront about than bury in the fine print. See how that works.
A platform that squeezes its supply side eventually has none.
Why our standard commission is 15%, not 30%Pros keep of every booking
Core Gauteng hubs in MVP scope
Launch services across home and beauty
Emergency response target in future flow
What we stand for
Everything else about the product is open to argument. These are not.
Value 01
The website is built around clearer expectations: who is coming, what the price looks like, and what happens next.
Value 02
Urgent home service problems should not require a long search journey. The layouts are designed to reduce decision fatigue.
Value 03
Providers are presented as professionals with reputations, not anonymous dispatch inventory.
Vetting
Every professional on the platform has been through all five stages. There is no fast track, and no exceptions for volume.
Application with service areas and trade experience submitted through the provider-facing flow.
Identity and document review before a provider can accept any live work.
Business and compliance checks introduced later in the onboarding sequence.
Manual approval before launch in the marketplace.
Ongoing quality review through completed-job feedback and platform standards.
For professionals
Steady bookings, weekly payouts, and a public profile that builds your reputation — not ours.
You keep more of every booking on a structured, transparent model than many generic marketplaces.
Earnings are paid on a regular cycle, straight to your bank account.
No signup fee and no monthly subscription while the marketplace is still growing.
A public profile with your reviews, credentials and work history — visible to every customer.
Commission may range between 15% and 25% depending on the service, arrangement, promotion or plan, and payouts are subject to applicable adjustments, disputes, refunds or chargebacks.
Nakel Proprietary Limited
Reg 2025/369254/07 · CIPC registered
Johannesburg, Gauteng
South Africa
+27 64 061 5952
Mon–Sun, 07:00–19:00 · All contact routes
Where we're going
We launched in four Gauteng areas with the services people call about most. Every new category, every new suburb and every new Pro goes through the same vetting — because the moment that slips, the whole thing is worth nothing.
See your price in under a minute. No card needed to look.